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Research papers

Fragrance in Japan

This new interest in developing the fragrance market might be seen as the latest step in an increasing interest in the luxury market among Japanese manufacturers. In the 70s we observed extraordinary activity in investment in the fashion area (KENZO,...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Robert J. Wilk
June 15, 1993
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Citation

Wilk, R. J. (1993a, June 15). Fragrance in Japan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fragrance-in-japan


Research papers

Screening successful new products around the world

This paper presents the results of what we believe is the first such experiment to be publicly reported: simultaneously testing five actual new product concepts in four countries around the world. What makes this experiment unique is that since the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Steven Jagger, Robert J. Wilk, Jeffrey L. Pope, Pablo Jose Rivera
September 1, 1990
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Citation

Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/screening-successful-new-products-around-the-world


Research papers

The new rich

In a period of rapid and dynamic change in Japan, an understanding of Changing Values and Lifestyles provide strategic advantage to the today's marketer by providing an opportunity to observe emerging needs and desires among various psychographic...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Robert J. Wilk
June 15, 1990
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Citation

Wilk, R. J. (1990a, June 15). The new rich. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-rich


Research papers

The image of a Western European country and its products in Japan

The Italian Institute for Foreign Trade (ICE) is a public organisation whose institutional tasks concern the promotion of the image of Italy and the development of foreign trade. At the time of the study the trade exchange between Italy and Japan was...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: Paolo E. Mazzoletti, Robert J. Wilk
Company: Marplan Forschungsgesellschaft mbH
June 15, 1986
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Citation

Mazzoletti and Wilk (1986a, June 15). The image of a Western European country and its products in Japan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-image-of-a-western-european-country-and-its-products-in-japan